Built on Trust. Driven by Purpose.
Helping Protect thousands of Families since 1982.
MyLife Insurance was founded with One Clear Mission — To raise the standards of protection advice and customer awareness of Family Financial Protection Insurance, so as many Families as possible will be financially protected against the impact of ill health or death — with plans that are tailored to their unique Family needs.
How we got here
"My father built this business on trust, honesty, and doing right by people. That hasn't changed. What has changed is our ambition — we want to reach every family in Ireland who needs protection and doesn't have it yet."
The O'Connor Family
Regulated & Trusted
Our Values
These are not words on a wall. They are the principles that guide every conversation, every recommendation, and every decision we make.
Client First — Always
What is in the best interest of our customers is what we prioritise — not commission, not convenience, not what's easiest for us. Our clients' interests come first in every decision we make.
Integrity in Everything
We act with integrity and honesty in all our actions. We tell clients what they need to hear — not what they want to hear. We will recommend less cover if that is the right outcome, and we will tell you when you don't need a product.
Expert Guidance, Plain Language
Protection Insurance should not be confusing. We believe every family deserves to understand exactly what they are covered for — and why. We cut through the jargon and give clear, straightforward advice.
We Care About Outcomes
We measure our success not by the number of policies sold, but by the number of families we know are properly protected. A claim paid at the right time, to the right family, is what this business is really about.
What it means to be a family business
When you speak to MyLife Insurance, you are not speaking to a call centre. You are speaking to a team of people who chose this work because they believe in it — led by a family who has been doing this for over four decades.
We are independent — not tied to any insurer, not incentivised to sell you any particular product
We have skin in the game — our reputation was built over 40 years and we protect it with every recommendation we make
We take a long-term view — we want to be your broker for life, not just for your first policy
We understand what is at stake — because we are a family too
To be the Protection Insurance partner every Irish family deserves.
We believe that every family in Ireland — regardless of income, age, or background — deserves access to honest, expert protection advice and the right cover at the right price.
Too many families are under-insured, wrongly insured, or not insured at all — not because they don't care, but because no one has taken the time to explain it clearly and find the right solution for them.
That is what MyLife Insurance exists to change.
500+ Five-Star Google Reviews
We don't ask you to take our word for it. Here's what Irish families say about working with MyLife Insurance.
